My experience with videosharing in social media came after I created my Myspace account.
I was touring often with a band in Poland in that period and the frontsinger in the band Czeslaw, brought his camera with him all the time to take short filmsequences of the tour. As you can see on the Czeslaw-link, he's really productive with his little camera, which he uses to promote himself on his Myspace site. His fans love these little videos, where they can follow him in his everyday life as a bartender in his own bar or in the studio recording his coming album.
On my own Myspace site I have uploaded a little videomix from a concert with Czeslaw Spiewa in Krakow in Poland March 20th '07. It's a great way to show the visitors on your site how the music works live on stage.
It has also been quite popular that the audience at a concert take small videosequences with their camera phone f.ex., so they can upload it the next day and share it with their friends. I have experienced that with the same band in Poland. Here is f.ex. one example from the same concert in Krakow :
I think it's great that the videoproduction has become so easy to use, so everyone can produce and share films with each other. At the same time it can feel a bit strange, that you can't control what people choose to upload on the web. I have no influence on what people decide to film and upload from a concert I have been part of, and it doesn't matter if I think that the sound and quality on the video is to low to publish. When it comes to bad quality and sound in videosharing, I think thats one of the problems of this selfproductive area in social media.
But mostly I think its a great thing; it's easy, it's the cheap and it's effective promotion.
I made this little videosnip myself from a recordingsession with Czeslaw Spiewa (also known as Tesco Value) and shared it on mail, facebook and myspace.
On Facebook the videosharing is really popular, and there is a huge potential in viral marketing, which I think we will experience more and more in social media. I have deleted most of my private informations on my facebook account, since I don't want them to be used in a business-strategy in the social media, where I keep in contact and communicate with my friends - on private basis.
But the question is: Can you avoid being a target? We are all consumers and we follow a certain behaviour everytime we are introduced to a product, and nomatter if its in real life or in social media we have needs and desires as consumers. If I like a product or a video I happily share it with my friends on private level - and at the same time, I'm an important link in the viral marketing - on public level. It's part of the time we live in, and I think it's impossible to avoid, if you want to take part of the social media. Each and everyone just have to find their own way to be a part of this, so they can relaxe and join all the fun and good benefits you can find in the big virtual ocean.
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